Dokmeh Agency
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Mivinna Mivinna Mivinna

Client : Sadra Behboudi

Technology : HTML, CSS, JS, PHP by Wordpress CMS

Services : Ui/Ux, Front-End, Back-End

Date : 2024

<Open Website 🔗 >

Unveiling the New Mivinna: Where Luxury Meets Digital Experience

We transformed Mivinna’s e-commerce presence from basic to breathtaking.

Mivinna, a brand synonymous with timeless elegance, approached us with a challenge: their existing website simply didn’t reflect the premium quality and artistry of their bridal gowns. It was a flat, low-resolution experience that failed to capture the magic of their designs.

CHALLENGE

Storytelling:

Mivinna, a brand synonymous with timeless elegance, approached us with a challenge: their existing website simply didn’t reflect the premium quality and artistry of their bridal gowns. It was a flat, low-resolution experience that failed to capture the magic of their designs.

NEXT STEP

Understanding the User Experience (UX):

Knowing Mivinna caters to discerning brides seeking a luxurious experience, we conducted a deep UX dive. We needed a website that not only showcased the gowns beautifully but also made the entire journey, from browsing to purchase, seamless and delightful.

ART DIRECTION

Crafting a Digital Masterpiece:

Gone are the days of dark backgrounds and cluttered layouts. We embraced a soft, premium pink as the canvas, allowing Mivinna’s breathtaking gowns to take center stage. Clean lines, minimalist design, and generous white space guide the user’s eye with ease.

NEXT STEP

Understanding the User Experience (UX):

Knowing Mivinna caters to discerning brides seeking a luxurious experience, we conducted a deep UX dive. We needed a website that not only showcased the gowns beautifully but also made the entire journey, from browsing to purchase, seamless and delightful.

THE CONCEPT

Visual Storytelling Through Video:

Sometimes, words simply can’t do justice to the intricate details and exquisite craftsmanship of a Mivinna gown. That’s where our strategically placed, bite-sized (5-second) videos come in. These short bursts of visual storytelling allow brides to appreciate the finer details without bogging down the experience.pen_spark

The Result:

The new Mivinna website is more than just a digital storefront; it’s an immersive brand experience that reflects the elegance and sophistication of their gowns. Brides can now explore, discover, and fall in love with their dream dress in a way that befits the Mivinna brand.

You can experience this project here

www.mivinna.com